We Can Help You Accomplish Effective Market and Product Research
For almost two decades, we have organized groups, panels, and surveys of front-line educators and other education professionals from across the nation to offer insights, opinions, and advice to our public and private clients about particular education products, programs, or services.
- Focus Groups to get early product development ideas and to test reaction to new product;
- Field-Tests of sample chapters of new textbooks so as to tweak design and content;
- User Surveys (online, direct mail, phone) of current users to identify follow-up needs;
- Field-Testing of assessment programs;
- Many Other types of Market and Product Research Projects.
Proven Strategies
Having recruited research participants for 18 years, we have evolved in strategy and tactics for effectively reaching our target audiences with a minimum of disruption to them.
In recent years, using fax, voicemail, and email communications along with internet advertising and any necessary outreach to relevant professional groups and organizations, we now are able to create more awareness of project opportunities. And, through our long-established EducationResearch.com website, interested participants can easily link to us to learn details of a project of interest to them and can register online providing pertinent information from which to select the research project participants.
Excellent Experience
In a 17-year relationship with Holt Rinehart & Winston’s (HRW) Research and Curriculum Department, we organized and executed fieldwork for over 200 projects. And, we have provided our research support services to many other clients including:
- Houghton Mifflin,
- Touchstone Applied Science Associates (TASA),
- Destination Digital,
- various School-to-Work program clients, and
- the University of Indiana’s Center for Innovative Assessment (CIA).